Trump's $5 million Super Bowl ad comes in dead last in ratings

Donald Trump’s 2020 reelection campaign spent a reported $10 million for two 30-second ads during Sunday’s Super Bowl. According to USA Today’s Ad Meter, his criminal justice reform ad was the least liked spot among viewers of any ad from the game.

Trump’s ad featured Alice Johnson, a woman who was sentenced to life in prison for a nonviolent drug offense but had her sentence commuted by Trump at the request of Kim Kardashian West. The ad appears to falsely imply that Johnson’s commutation was part of Trump’s criminal justice reform.

Former South Carolina state Rep. Bakari Sellers (D) described the ad as “offensive,” dubbing it the “I freed a Negro” ad.

Viewers apparently agreed; the Trump spot ranked 62nd out of 62 ads evaluated, with just a 3.33 average rating. His second spot, focused on the economy, was not included in the rankings.

The highest rated ad of the night, by contrast, came from Jeep during the game’s third quarter. The ad, “Groundhog Day,” featured actor Bill Murray, who starred in the film of the same name in 1993, and scored a 7.01 average rating.

USA Today has tracked public opinion on Super Bowl ads for 32 years. Panelists vote on each spot and any adult citizen may sign up to participate.

Trump has used his pardon and commutation power sparingly, often helping prominent Republicans including Dinesh D’Souza, Joe Arpaio, and I. Lewis “Scooter” Libby.

Published with permission of The American Independent Foundation.